Spotify is testing a new Featured Curators feature that promotes users’ popular playlists in addition to official Spotify playlists, the company announced on Monday. The new feature is part of a temporary test designed to merge playlists created by users on Spotify. This feature also allows listeners to discover more music on the platform.
The company says the curators selected for the position are music lovers and have popular playlists on Spotify. Users in select markets will see the curator’s featured playlist in the app and on their home page. Spotify plans to optimize the new feature during the trial period.
“Our goal has always been to make Spotify the number one place for the best listening experience, and with this pilot, we are giving listeners a new way to discover music from other fans,” the company said. Press release. Blog post about the announcement. “We’re always testing unique and diverse listening experiences and programs for our fans, and we’re excited to unveil them.”
The new feature will make it easier to find many popular playlists created by users on the platform. With this new test, Spotify notes that it is experimenting with playlist creation and discovery even further after successfully launching major playlists like Discovery Weekly.
The launch of the new trial comes a few days after Spotify updated its popular playlist tool called Blend. Currently, this feature allows two Spotify users to see where their musical tastes intersect by mixing their favorite songs that are similar in them. This mix is then updated daily with new songs based on everyone’s listening habits. Spotify expanded Blend last week to allow users to create playlists with up to 10 people or even some of their favorite artists.
The company has partnered with a range of artists, including BTS, Charli XCX, Casey Musgraves, Louv, Megan Thee Stallion, Mimi Webb, Tai Verdes, Zamo and more, to help Spotify users combine their musical tastes into a single playlist. , where their own favorite tracks are matched against artist tracks. In addition to working with artists, Spotify has updated Blend so that family members or groups of friends can create their own collaborative playlists.