May 28, 2022

After testing Audio News Feed last week for podcasts, Spotify is experimenting with another new search feature.

The streaming service is now testing a personalized feed on the app’s home screen, introducing users to new music through canvas loops (also known as GIFs that appear when listening to certain songs) – from Olivia Rodrigo’s “Brutal”. broken, for example).

Like TikTok, these songs and the accompanying canvas loop are presented as a vertical video feed, which Spotify first saw in November (now you can also buy a house for short, Vertical video feed – are we okay)?) Every day this the submission – which is being tested in the UK, Ireland, Australia, New Zealand and Canada – will recommend 15 songs. If you see a song you like in this feed, you can add it to your playlist, follow the artist, or share it on your social networks.

When Spotify launched Canvas in 2019, initial reactions were mixed, but the company has been rolling out the feature, even opening up a market for artists and musicians to replicate artwork used for sale. At the time, Spotify claimed that users were 145% more likely to share songs containing a canvas loop. With canvas loops increasingly pushed forward and into the center of the app, this likely means that for musicians, you may want to make GIFs if you want to have a better chance of getting Spotify promoted.

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