Peanut, the social network for women, has launched a new extension, Peanut Pro, designed to give women access to information from trusted experts. The company works with over 100 experts from its existing network, including doulas, psychologists, therapists, sex trainers and sleep consultants. Peanuts is also rolling out a new tip feature that allows experts and creators to monetize their work on the platform.
Founded in 2017, Peanuts is an online community dedicated to connecting women at all stages of their lives, from puberty to menopause. The app currently has over 2.5 million users. Peanuts provides access to a community of women who are part of the network to share information and provide advice.
The new Pro offering works by connecting experts with women and helping them build their network with the Peanut app. Experts will interact with women on the platform through group discussions, live audio content, and face-to-face direct messaging. App users can submit suggestions to experts during these interactions. In the future, Peanuts plans to launch monthly subscriptions that will give members access to exclusive content.
Peanuts founder and CEO Michelle Kennedy told gaming-updates that Peanut Pro is committed to “democratizing access to knowledge.” Kennedy notes that specialization can be formal and go through a therapist or psychologist. In other cases, the peer review may be carried out by someone with a public profile who has collected vast amounts of information on a particular topic. The company is also looking to remove the economic barriers women may face when trying to access specialists.
“We want to split high fees into manageable, affordable memberships and one-time payments,” Kennedy said. “Not everyone can afford $200 for a one-to-one sleep education or sex therapy consultation, so when we instead offer short Q&A or access to online courses, support suddenly becomes decentralized. And as women gain experience, as we do, our specialists regularly get less invisible work, because their material is valued.
Looking ahead, Kennedy noted that the company’s next step will be to offer online courses and paywall content through an upcoming monthly subscription.
“Many seasoned women who already use Peanuts to share advice and support have their own online courses. Until now, they could not share it with our audience due to our rules for advertising companies and services. Peanut Pro allows women to share their content and courses with our audience and ultimately monetize their hard work,” she said.
Peanuts has been adding new features and improving its product over the years. Last year, the company launched “Peanuts Menopause,” a dedicated in-app space where women can date other people at a similar stage in life – whether they’re other pre-menopausal, menopausal, or post-menopausal women. Last year, Peanuts also added live audio rooms to enable women to communicate better on the app in a more supportive and safer environment than on other social audio platforms.
The company has raised $23 million in investments so far. Most recently, Peanuts announced the closing of a $12 million Series A funding round in May 2020. The round was led by EQT Ventures, a multi-stage venture capital firm that invests in companies in Europe and the US.
Kennedy noted that Peanuts’ long-term vision is to serve women at every stage of life so that three women from the same family at different stages of womanhood can find community and support within the app. The company plans to introduce more experts on the platform to meet more needs. Peanuts is already receiving requests from women to access information on topics such as financial health, legal aid and more.