May 25, 2022

Shoreline founder and CEO Anurag Gupta was in charge of infrastructure at AWS for eight years before founding his company. He was responsible for ensuring that systems were ready to respond to events that slowed down or stopped AWS systems.

It was a massive undertaking, and while he helped create internal systems to automate incident response, he saw a lack of tools in the market to help other companies achieve this. Despite having the tools to test and deploy software, monitor its production, and manage events as they occur, they realized that a lot was missing.

He explained that once an event ticket is created and the right people are sitting at the table, figuring out what’s wrong and fixing it usually becomes a very manual process. And every minute that the system goes down is precious. As software and systems become more complex, it becomes more difficult for the Site Reliability Engineers (SREs) responsible for solving these problems to diagnose and fix the root cause.

“Almost in all cases it becomes a manual process and people get burned there. They make mistakes there. There is a lot of hard work going on here. And here you also have downtime because it takes a long time for people to fix something, not the car,” explains Gupta.

The company has created a Jupyter-style notebook to document and automate responses to common issues for a given system, with step-by-step instructions for resolving the issue, automating feedback where possible. The goal is to help relieve the stress caused by the reaction in the moment.

Gupta said the SRE feature is rapidly evolving to meet the growing need to troubleshoot systemic issues, but added that it’s not a sustainable approach of just giving examples to solve a problem.

George Mathew, managing partner at Insight Partners, whose company Shoreline is investing in, said it’s about machines and people working together to solve problems faster.

“But then enabling people to perform lower-level tasks and automating machine learning algorithms for higher-level tasks is a profitable opportunity that we have seen in this area,” Matthew said, explaining why he works for the company. invested.

The company was launched in 2019, but it took two and a half years to create such an automation solution, for which a Series A of $22 million was allocated. The product has been on the market for about half a year, and Shoreline already has about 50 employees.

When Gupta started the company, he said that having a workforce that reflects the world he operates in is an important goal for him.

“I strongly believe that employees of companies should look like society as a whole, and not like a technological society, because it already has systemic biases,” he said. This means that we must strive to ensure that the percentage of employees corresponds to the actual percentage of the population.

“I think the constant factor is that if you diversify your hiring process, you also diversify your company,” he said.

Shoreline today announced a $35 million Series B led by Insight Partners with input from Dawn Capital. The company said the total investment was $57 million.

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