While Roku had another break with the tech giant, Amazon decided to play well. To date, the two companies have reached a multi-year extension to their agreement to distribute the Amazon Prime Video and IMDb TV apps on Roku devices.
In a released statement, Roku confirmed this, saying:
Roku and Amazon have renewed their distribution agreements for several years. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices.
The terms of the agreement were not disclosed. However, Roku users will be happy to know that they can still access free additional IMDb TV channels, including titles such as Judy JusticeI AppearAs well as Leverage: AtonementI
Today’s announcement boosted Roku’s share price, which surged from $6.39 to $132.11 in morning trading on the NASDAQ.
Plus, the deal comes at a good time as Prime Video recently became the exclusive hub for NFL Thursday football games, and they top the list because they’re considered the best in the league. Sunday NFL Ticket by next year. It was also recently announced that the New York Yankees will now stream 21 games exclusively on the platform.
It can be said that Roku has some disagreements with the video streaming platform and is not shy about making demands. YouTube TV was in the line of fire last year when Roku threatened to shut down the popular video streaming service from Roku devices. The problem has since been resolved, fortunately without any ego humiliation.
In addition, the lack of an agreement with Roku prevented WarnerMedia from launching HBO Max in 2020, which negatively impacted new subscriptions at the time. Later that year, another deal boosted subscriber numbers, bringing HBO Max’s total subscribers to almost 74 million by the end of 2021.
With devices in over 100 million US homes, Roku remains the market leader in CTV devices. As of Q4 2021, the company had approximately 60.1 million monthly active users in the US. Analysts predict that it will have 72 million users by 2022.
Customers with Roku streaming devices can upgrade to the Amazon Prime Video app, which costs $8.99 per month. The IMDb TV app is completely free.