Late last year, the Peloton Guide made the announcement. The TV boxes are an attempt to reach a wider market segment with cheaper alternatives to the bike and treadmill line. At $495, the system wasn’t cheap, $100 more to be exact than the recently announced Tempo Move system. However, the price was significantly more affordable than the company’s cheapest equipment.
Five months after the announcement, the manual went on sale in a different form. The company made some changes to the original offering, including downsizing the heart rate strap that was originally offered as an integral part of the kit. However, in doing so, Peloton managed to bring the price down to $295. Again, “affordable” is the eye of the beholder, especially when you consider that Peloton makes its real money from $13 per month content fees.
If I had to make wild guesses, I’d say that the fact that the bike and tread weren’t selling as Peloton hoped/expected because reopening more gyms required the company to cut the price forced a way out. The new SKU is no doubt meant to attract more customers who have been wary of hardware prices so far.
However, the heart rate monitor has not completely disappeared. $495 might go to the SKU, but you can buy the band separately for $90 or buy a $545 kit that includes the above plus three sets of dumbbells and an exercise mat (which will probably help with tempo moves). the thing is, FWIW). There’s also a great kit, priced between $935 and $1270, while the price is low for the cheapest Peloton equipment.
The company has undoubtedly changed its offerings and product roadmap amid the turmoil that led to the appointment of a new CEO. The prolonged financial crisis resulted in the loss of 2,800 jobs in the company. The company denied reports that it would stop manufacturing all of its bike and treadmills, although (now former) CEO John Foley confirmed the adjustment, calling it “proper” production of those products.
In addition to the guide, Peloton is reportedly working on a rowing machine. However, this product has not yet appeared.