Parentink, a Singapore-based startup that runs a parent community and consumer product line, today announced it has raised $22 million.
The round was led by East Ventures with unknown investors and included Central Retail Corporation, a new lender, and returning investor WHG Holdings. Part of the round was the financing of risky debt securities from DBS.
Parentink, formerly Tickled Media, is best known for its Asian parenting community and also operates Mama’s Choice, which manufactures and sells halal maternity, nursing, and baby care products. gaming-updates last covered the company in 2019 when it expanded its C series.
In addition to the headquarters in Singapore, the company also has offices in Bangkok, Jakarta, Kuala Lumpur, Manila, Ho Chi Minh City and Mumbai. The company started as a blog of founder and CEO Roshni Mahtani Cheng.
“It all started with not having enough information about the parents to identify Asian parents. “Is it safe to feed a 3 year old durian?” Issues like this just weren’t covered in books and websites,” Mahtani Chung told gaming-updates.
The funding news comes weeks after The Parentink added LINE Southeast Asia as a shareholder. Other strategic investors in the company include JD.com and SCB 10X, which have helped companies like Mama establish themselves in Indonesia and Thailand.
The new capital will be used to expand companies like Asian Parent and Mom into three new markets before the end of 2022, including Vietnam and a US launch by the end of this year.
In a prepared statement, Wilson Kuaka, co-founder and managing partner of East Ventures, said, “We are impressed with Parentink’s incredible growth and successful transition from a blog to Southeast Asia’s unrivaled leader in parent content, community and commercial space.”