May 26, 2022

Dating app giant Match Group, which is already home to Tinder, Match, OKCupid, Hinge and more, today launched the latest addition to its Stir dating service that is exclusively for moms-to-be. for fathers. The company says that with the new release, the company aims to reach the 20 million single parents in the US who are disenfranchised by existing dating apps. Stir’s main feature is a scheduling option called Shuffle Time, which allows parents to do away with the often tricky aspect of coordinating time between two different people’s schedules, which involves scheduling arrangements. Maybe that’s possible. Parenting, activities of children and other responsibilities related to the upbringing of children.

The dating app creator said that one in four single parents (27%) reported that coordinating schedules made it difficult for them to go on dates, which is why he introduced Stir Time.

A feature in the app allows users to optionally specify which days of the week and times of day they are free in general terms, such as “morning”, “afternoon” and “night”. In this way, parents who may only have a few spaces available in a week of so-called “free time” can be compared with others with similar schedules.

image credit: matching group

The app not only makes it easy to match dates, but it also asks users to answer questions about what kind of relationship they’re looking for and show off their Hinge-like personality.

For example, during onboarding, Stir might ask you questions such as your perfect night out without the kids, how you approach social situations, what you do on the weekends, what is your favorite guilt, do you drink. pets you have and much more. Users are then asked to add their photo and complete the rest of their profile.

image credit: matching group

Stir monetizes through subscriptions, which allow users to see who likes them, message people before they are picked up; set your profile to be visible only to people they like for privacy purposes; strengthened your profile; Rewind to see profiles you missed by accident; And what makes Super Likes stand out among other things. However, the plans can be quite expensive given that there are single parents on the market, some of whom don’t even receive child support. Several negative App Store trial reviews mention this issue and say that the price doesn’t matter to them, even if they would otherwise like the app.

As a result of user feedback, Stir has moved to a shareware version that allows people to use the app and messages for free, or optionally upgrade to paid subscription features.

For one month, Stir costs $39.99 and only offers messaging and profile management features. While the monthly cost can be reduced by paying 3 or 6 months in advance, users can opt for a 3-month premium subscription starting at $89.99 (or $30 per month) to get the full range of advanced features.

The app itself is very similar to Match Group’s Tinder or Hinge in that it allows people to look at photo-focused profiles to determine who a potential match is. But instead of swiping, users tap the X icon or the heart to signify a pass or a like. With the middle button enabled, they can buy a pack of Super Likes for $1.60 for a pack of 5 or more.

“Children should not break the deal when introducing themselves,” said Ding Thi Bui, vice president of New Verticals at Match Group, in a statement on the official launch of the app. “We aim to give single parents a dating experience where they are celebrated and feel like they can be themselves. In doing so, we hope they can truly focus on a personal life that goes beyond mere parenthood.”

But despite Stir Time and the app’s focus on single parents – which at least takes the headache out of finding people who aren’t interested in dating people who have kids – the app doesn’t provide a comprehensive set of features for parents.

For example, the company misses the opportunity to link parents to background checks on their potential partners—a major problem for parents who date, given that sexual predators often target women to gain access to their children. Meanwhile, the Match Group has invested in Garbo’s background check service and has since integrated it into Tinder and will soon do the same with other Match dating apps. But it’s strange that it’s not in Stir.

The app does not allow parents to enter the age (or even the general age range) of their children – another tip, as some people are willing to date older kids but not ready to go through the childhood years. It also lacks the advanced filtering capabilities of dating app competitors like Bumble.

Stir joins other niche dating apps developed by the dating app giant, including BLK, Chispa and Upward.

The new app is available on both the iOS App Store and Google Play.

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