May 26, 2022

Meet Loon, a new startup that wants to highlight CO2 emissions calculations so customers can be better informed when buying something online. When companies start using the Loon API, they can also charge their customers for carbon neutralization projects.

Studi previously worked at venture capital firm Crane and later co-founded Loon with Roberto Brüggemann. And Leung raised a $4 million seed round led by Crane, Stadich’s previous employer. The round also included 15 angel investors, including N26 co-founder Maximilian Tintal, Voi co-founder Fredrik Hjelm, and OysterHR and Nexmo co-founder Tony Jamos.

“The way things work these days is that companies put together a sustainability report that is hidden on a website and very few people read it,” co-founder Eric Study told me.

Startup first helps you measure your CO2 exposure. As always, this is just speculation. “We provide automated CO2 emission calculations and follow best practice guidelines,” Stadih said.

And once you integrate the API into your product, customers can pay a little more to participate in offset projects. “We work with carbon offset developers around the world,” Stadi says.

Lune also works directly with payment companies such as TrueLayer. When it comes time to checkout, customers can opt for a “green payment method” that will facilitate carbon offset projects.

From the seller’s point of view, Lune customers can pay for these projects or have customers pay additional fees. Loon is already in talks with other payment partners to offer more payment integrations.

Loon also charges small savings on fees and carbon offset transactions, depending on the number of settlements. With the Lune API, the startup wants to make every company green.

Many will say that not buying a product is the best way to reduce the carbon footprint of that potential purchase. But if you can’t avoid buying, it can make customers choose one company over another.

image credit: moon

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