May 26, 2022

Sales teams and customer service representatives can spend a lot of time searching, registering and analyzing customer and market data. This is time consuming, requires searching through multiple sources, and is obviously prone to human error. They usually come up with googling, vendor outsourcing, or usually expensive automated solutions.

London-based Tactic believes it has a solution to automate customer and market research. The company has now raised $4.5 million in funding led by Index Ventures and Visionaries Club.

The use of NLP and big data allows sales, marketing and revenue management professionals to save time that they would otherwise spend on search engines, Tactic says.

“No company wants to pay people to spend time doing manual research and data entry. But they do. We knew there had to be a better way,” said Rudy Lai, CEO and co-founder of Tactic. “Professionals don’t want search results—they want answers. There is a demand for powerful and customizable intelligent search, and this strategy is designed to meet that demand.”

The problem is solved by sales and marketing professionals asking simple language questions and applying filters to prioritize and rank results. This can be entered into the CRM software.

Tactic was founded in 2020 by Jack Hodgkinson, an experimental physicist specializing in quantum materials and data analysis; and Rudy Lai, former banker at Morgan Stanley and Bank of America Merrill Lynch.

“Tactic belongs to a new generation of companies that are embracing the opportunities presented by seismic changes and advances in natural language processing technology,” said Ian Hammer, partner at Index Ventures. “The founders are well aware of the pain points of companies that have to spend hundreds of man-hours on mindfulness research and data collection.”

The seed funding will allow Tactic to expand its product, interface, and data development teams.

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