According to gaming market research company Newzoo, mobile games dominate the world, with smartphone and tablet games generating $93.2 billion in revenue in 2021, more than consoles ($50.4 billion) and PCs ($36.7 billion). billion dollars). And that’s before you look at the thousands of popular apps that aren’t strictly games, but rely heavily on game mechanics to engage users.
Now, building on the idea that both professional developers and casual enthusiasts will want to create even more mobile games in the future, an Israeli startup called Kooply is announcing funding from major investors to build a mobile game development platform.
The company is still in stealth — expected to have a soft launch later this year — but in the meantime it has raised $30 in a Microsoft-led launch round (through its M12 fund), TPY Capital.18 million. was raised. and Israeli mobile casino games giant Platica Alef Venture PartnersI gate capitalI Glilot Capital Partners As well as Samsung next also participate. The funds will be used to fund the hiring and continued investment in research and development and building the Couply platform ahead of launch.
Kooply CEO Ido Jablonka, who co-founded the company with Vadim Zak and Guy Pitelko last year, didn’t give details about what the company would be building when we recently talked about seed funding. have. and turned.
This problem is that although there are already many mobile games on the market, many of them are not very good in how they are made, in how they meet the needs of consumers, or in how advanced they are. or a combination of all three.
“If you look at the App Store and Google Play, over 99% of mobile games have between 50 and 100 downloads,” he said. “Of course, most are not very good, but 40% is enough, 5% is very good, and the rest is fine. The conclusion that you have to draw from these numbers is that for a sufficient number of excellent and very good games in terms of distribution and monetization, there has never been in the game, so to speak, to pass. They were dead when they arrived. ,
However, that’s because even with good ideas, only half the task is to bring them to life, to make a fun game, and then get it out to the people who are most likely to enjoy it – hard work in itself. requiring your experience and reach. the right technology. “We are trying to shorten this path for developers,” Yablonka said. “Our mission is that if you have a concept and you know what… [you want] To build, we focus on development, assets and distribution so you can focus on that vision.”
This, he says, will lead the company to a dead end in terms of tools for experienced developers, as well as for those who want to build something but may not have technical skills. He added that the initial focus will be on casual mobile games, a sector that has seen massive M&A activity, startups raising huge sums of money and remaining independent, and most importantly, in everything else, a huge audience (over 20 billion downloads). more than $19 billion is expected this year).
There are many game development platforms already on the market or in development, with differing views on the level of knowledge needed to create and for what environment. Some of the recent funding sources include Yahaha — a Chinese founder with studios in Finland, a no-code platform focused on immersive games — which has announced $50 million in funding; PortalOne – a hybrid immersive platform that is debuting its own game – recently raised $60 million; and companies like Overwolf, which don’t focus on the games themselves, but on customizing them; And, of course, some platforms for creating mobile games, such as Unity, Unreal Engine and others.
Apple believes it’s possible to create the new types of tools people usually get these days without code-intensive interfaces.
“When I look at visual programming, it’s usually no less complex than regular programming, so I don’t really get the point,” he said. “we to be Putting some logic into the system allows for very significant development without code, which we think should be enough for most use cases, and for users who want to go further, we will allow scripting.”
If you’re wondering why the generic-only founders are getting $18 million in the seed round, chances are they’ve shown investors some interesting early developments and may have opened the door for these lenders. . For example, Yablonka has a long history of building and selling its own business to some big tech giants with an interesting focus on security, not just gaming. This is an interesting angle, given how important the topics of data security and cybersecurity have become in recent years.
Yablonka knows Vadim Zak and Guy Pitelko from their backgrounds, including their work at ad fraud prevention company ClarityRay, which was eventually acquired by Yahoo (now the parent company of gaming-updates). Zach is now vice president of research and development at Couply and at Pitelco, he is a data scientist at Data Science headquarters by education. The fact that there are three techies as co-founders who have experience in the mobile games business (security, monetization) makes me think that this is how they approach game development platforms, and what they see says something about it. -what. The most valuable things to put in it.
We have yet to find out if the game developer community is thinking the same thing, and if there is evidence in the pudding: whether viewers are coming to the game as promised.
At the moment, investors are very eager to play the punt.
Dekel Percy, co-founder and managing director of TPY Capital, said in a statement: “Koply includes everything TPY Capital looks for in a startup: a visionary yet grassroots team of mobile developers and mobile developers with a shared entrepreneurial background. upcoming tasks. “Add to that a bold look at how to democratize game development and user-generated content development in game development, as well as favorable trends such as mobile prominence in the field, and you have an extremely compelling story.”
“We believe Kooply has the potential to create an entirely new gaming category that could reach hundreds of millions of users,” said M12 partner Irad Dorr. “Kopali is taking advantage of a growing market limited by technological advances in mobile networks, devices and consumer behavior. They understand how to meet users where they are, with compelling content that inspires them to stay and engage. The ability to build a mobile domain first will become increasingly valuable as the metaverse becomes more established and consumers seek new experiences.”
“As a company, we strongly believe in the need to encourage and support visionary gaming entrepreneurs. What was most striking about Kopli’s approach was the emphasis on the ease of use of native mobile builds and tools to not only create experiences, but to use those experiences once they’ve been created,” said Eric Rapps, director of strategy at Playtica. “Couply is one of the few companies that understands the challenges of game management and as a creator lowers the barriers to embedding user-generated content and games.”