Instacart today announced the introduction of a new Shopping Recipes feature to launch new product integrations with TikTok and Hearst, which have brands such as Delish and Country Living. Starting today, select food makers on TikTok will be able to start using the Shoppable recipe feature in their videos with a third-party Short Video app integration tool based on the TikTok Jump integration.
Shoppable Recipes allows food manufacturers to link their shopping lists to their TikTok videos. The new feature includes a button that adds all the required ingredients for a specific recipe to an Instacart user’s cart. Producers can choose from recipes available on Tasty.co and other select sites. Instacart expects the Jump pilot to gradually expand to more TikTok creators, with creators also able to create and link their own recipes to the purchase option in the coming months.
The company also collaborates with leading food and recipe manufacturers from Hearst Magazine. Hearst integrates shopping recipe buttons into all of its recipes at Delish.com, The PioneerWoman.com, Goodhousekeeping.com and CountryLiving.com.
Asha Sharma, COO of Instacart, stated, “At Instacart, we have a passion for food and we invest in unleashing that passion on others.” “By making it easy to shop for popular cuisine from places like TikTok and Hearst Magazine Delish with just a few taps, we’re helping people bring that passion to life by choosing multiple dishes from their favorite local stores so they can enjoy exciting new offerings. kitchen. . Expanding our touch points beyond cravings for weekly grocery shopping or late nights, meeting people when it comes to culinary inspiration and they want to discover new dishes and culinary experiences is a win-win for consumers and retail partners alike. with whom they shop on our site. Marketplace.
Instacart says the launch reflects a commitment to making every recipe “shopable” online and opening up more ways for its retail partners to deepen their customer relationships. The company says additional product and platform integrations will be announced later this year.
The new product integration comes a week after Instacart rolled out in-store navigation, real-time phone support and a suite of shopper security tools on its platform. A new in-app navigation feature provides shoppers with an interactive map of the grocery store they shop at, and a new real-time phone support feature allows users to speak with a representative to get help fulfilling a customer’s order. A new suite of security tools gives shoppers access to tools such as in-app emergency calls, incident reports, and security alerts in the Shopper app. The company said the set of new features is part of its new commitment to bring new product features to customers within a month.