May 25, 2022

Indian conglomerate Tata Group plans to release its long-awaited TataNews “Super App” to the masses on April 7, the company announced on its App and Play Store page.

Years of creation, with numerous delays and bugs in operation, TataNeu is the salt of the software, an attempt to compete with competitors including American e-commerce conglomerate Amazon and local billionaire Mukesh Ambani’s Jio Platforms. In the last decade, when Tatas focused more on legacy business.

The application integrates a number of Tata Group services, including the BigBasket online store and the 1MG e-pharmacy platform, which the company has acquired in recent years. gaming-updates previously reported that TataNeu allows users to send money to people and pay bills for broadband, electricity, water and satellite TV, as well as secure loans.

Tata expects customers to receive enough offers and incentives to make a bold transition. Tata plans to offer them “newcoins” as a reward, where one newcoin is equal to one Indian rupee.

The company, which has been testing TataNeu with thousands of its employees over several quarters, plans to eventually phase out numerous loyalty offers from BigBasket, 1mg and other services and replace them with NeuCoins, gaming-updates previously reported.

Rewards are one of the main activities of the Tata Group as it seeks to create a “bonding layer” for its services across a wide range of categories. If successful, the 155-year veteran will be tapped to create the largest loyalty program in the country.

The company has also turned to a number of investors, including SoftBank, as the company confirmed to the Indian newspaper Economic Times, to raise capital for its new technology ambitions.

Screenshot of the TataNeu application. (credit: Kip’s Vanity)

In February, gaming-updates reported that Tata was getting closer to launching the app. We also recently created an application and accessed a service.

From our first impressions:

Despite the delay, TataNeu looks anything but modern, according to two people familiar with the content and content provided by gaming-updates, and company executives are still trying to figure out if customers will need the Super app.

[…] But the app is ridiculously buggy, too slow, and integration with various Tata services is done only through the browser built into the app – sometimes using the desktop on the phone.

[H/T: Digbijay Mishra of Economic Times.]

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