May 28, 2022

In an effort to attract more customers to its service, Hulu today announced that it will be offering an unlimited DVR feature as part of the basic Hulu+ Live TV service plan at no additional cost. DVR allows customers to record programs from over 80 channels, including the ABC, NBC, CBS and Fox broadcast networks, which they can rewind and fast forward like traditional DVR offerings.

Previously, users got up to 50 hours with their basic plan, with the option to upgrade to 200 hours with the Enhanced Cloud DVR add-on for an additional $9.99 per month. It also gave them the ability to rewind and fast-forward footage, which was not the case in the original plan.

With this change, Hulu will be reducing the DVR storage limit for all Hulu+ Live TV customers, as well as offering fast forward and rewind as part of the offer. Each entry is now available to users for up to 9 months, whereas previously the oldest entries were automatically deleted when users ran out of space.

Starting April 13th, those who purchase the add-on will have their monthly subscription fee reduced, and everyone else will automatically receive an unlimited DVR added to their service. This may not be immediately noticeable, as the update only brings minor changes to Hulu’s user interface. For example, it won’t show how much space is left on the dash cam because it’s no longer needed.

The company hopes that the decision to make Unlimited DVR free with the basic plan will attract more customers to its service and make upgrading to Live TV more attractive to standard Hulu customers. Today, Hulu+ Live TV is already one of the biggest live streamers with 4.3 million paying subscribers, but traditional pay TV’s customer base is still huge.

Many live streamers, including competitors like Hulu+ Live TV and YouTube TV, have continued to raise prices on their base plans over the years. This has led some consumers to wonder if these types of services have any value compared to traditional pay TV providers such as cable and satellite TV, where hundreds of channels are available.

And if you’re dealing with upgrades – like premium channels, an improved DVR, unlimited screen support, and other channel packages – a service like Hulu + Live TV can cost upwards of $100 a month. By including unlimited DVR in the basic plan, Hulu+ Live TV will be competitive with both Pay TV and its direct competitor, YouTube TV, which comes with unlimited DVR cloud storage for all users.

Hulu+ Live TV is available standalone for $68.99/month or bundled with Disney+ and ESPN+ for $69.99/month (or $75.99/month without ads).

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