May 26, 2022

around May 2020Almost everything went online, and investment talks were among the first.

The entire startup funding environment changed overnight. Going online has not been a setback for many online businesses. However, most VC firms have only taken an offline approach.

Founders cannot “read the room” when pitching online, which puts them at a serious disadvantage. A study by Chia-Yung Tse, a professor at the UCLA School of Management, found that people can reliably predict which entrepreneurs are more likely to receive physical cues from founders, such as body language, facial expressions, and stage presence. received on the basis of.

This new pitching model inevitably poses a new challenge for founders: Getting the attention of investors is important, but it’s also harder than ever. This is where a “teaser trailer” can work in favor of a startup.

If investors cannot understand the teaser without comments, more work needs to be done.

At Flint Capital, we hear about 1,500 online presentations a year. After listening to 15,000 presentations in 10 years, I have a few ideas on how to effectively create and use teasers that founders might find useful when pitching online.

Why is the teaser so important?

This will prepare your contact person for the big presentation.

Every good serve starts before the serve. It’s always best to have a trusted person, such as another investor or portfolio company founder, who can recommend investors to you before meeting them.

In my experience, about 85% of deals that close are the result of filing by a certain promoter. This means that when they first meet, the founder should give this teaser to their contact person to encourage investors.

You can think of it as an extension of your elevator presentation. Since we don’t have the same opportunities for face-to-face meetings, the founders can attract the attention of investors.

This gives you an active role in the pitching process.

In most cases, investors will ask you to consider your idea before the first online call. By preparing a teaser trailer in advance, you will get the opportunity to show the first impressions of VC.

Add things that will pique the interest of investors and make them think about how you can make this idea work. Did they think something like, “This is an unusual number. I wonder how they came to that conclusion? However, be careful not to play too much as it can be off-putting.

This gives you an edge in sales due to ever-increasing interest!

Remember the adage about selling: “You have 30 seconds to buy three minutes.”

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