May 26, 2022

This morning, Google made several announcements related to the Play Store at the Game Developers Summit. First, Google has launched a new “Google Play Games Partner Program” to provide additional tools to some of the biggest developers and studios on Google Play. The program’s goals are evolving as “consumer spending on gaming exceeds $5 million a year.”

The benefits of the program include improved Google Play commercial support and faster releases with a priority publishing queue. It also includes pre-launch tools such as pre-registration tests, access codes, and store listing experiments for pre-registration campaigns. This program comes with additional protections, including automatic approval for using the Play Integrity API. This includes invitations to early access programs and more. The company did not specify which Google Play game developers will have access to the new program.

Google also announced that the “Play as you download” feature of the Play Store will soon be available to all Android 12 users. As You Download allows users to quickly enter the game after a short download, while the rest of the game elements are received in the background. To do this, the Google Play First-Play Experience crowdsourcing service analyzes file system access patterns and automatically determines the resources that need to be optimized. This feature was first launched last year as part of a beta program. Google did not provide further information on the launch date.

The company also revealed that it began rolling out the beta version of Google Play Games for PC in select markets in January. Google says a separate Windows PC app will allow users to play Google Play’s “high-quality catalog” of games. The company said gaming on tablets, foldables, and Chromebooks is on the rise, with Android app usage on Chromebooks up 50% year-over-year, mostly driven by gaming.

image credit: Google

Google has also updated the Android Game Development Extension to enable debugging between Android Studio, Google’s integrated development software for the Android operating system, and Visual Studio, Microsoft’s integrated development platform. In addition, the company has added a new Memory Advice API that helps developers understand and determine how close a device is to low memory loss. Google has also fully launched the Android GPU Inspector Frame Profiler to help developers improve frame rates and battery life.

The company also said it recently launched strategic leadership In the console, this provides an intuitive way to help developers assess how well their games are monetizing and find opportunities to increase monetization. For reference, Google Console is a platform used by Google Play and Android developers to publish and monitor the performance of their apps.

“At the Google Developers Summit on our games, we shared how Google teams helped you create and monetize next-generation services that will help you create and monetize better apps, more programs tailored to your needs, and more educational resources. , continued to build tools and facilities. Best practices,” said Greg Hartrell, Director of Play/Android Games Product at Google. “We want to help you throughout the game development lifecycle, making it easy to develop high-quality games and deliver those great experiences. For a growing audience and growing devices.”

Leave a Reply

Your email address will not be published.