May 25, 2022

We are still in the early days of drone delivery. This is a category that has seen its fair share of setbacks (Amazon’s layoffs) as well as milestones (Wing’s 200,000th delivery). Obviously, not everyone is thrilled with this idea, but many startups are making money in this area.

For example, the Israeli company Flytrex has announced an expansion outside of North Carolina. As of today, it will operate from Granbury, Texas, a city of about 10,000 people in the large Dallas/Fort Worth metroplex (and, according to Wikipedia, was once the home of Chewbacca actor Peter Mayhew).

With expansion, the company is expanding its partnership with Brink International, the restaurant conglomerate that owns established chains such as Chili’s and Maggiano. Those who live within range can order food from these locations through the Flytrex app. The company says the food should be delivered to the front or backyard in less than five minutes.

All things considered, the drone has a potential range of one nautical mile thanks to an FAA exemption. The company says it is working on a wider expansion in the United States.

image credit: flytrex

“We are excited to join the Lone Star State — an outstanding achievement for ultra-fast home delivery,” Founder and CEO Yariv Bash said in a press release. “By establishing drone delivery as the preferred option in North Carolina, we are excited to bring our unrivaled speed and convenience to Texas, where big events happen. We look forward to drone delivery across the United States as we expand our services across the country. ,

Flytrex, founded in 2013, made its first drone delivery in 2017 in Reykjavik, Iceland. Last November, the company raised $40 million, bringing its total funding to $60 million, money spent to expand supplies to additional suburban areas. In addition to Brinks, the company also supplies goods to Walmart in North Carolina, where it is working with the state Department of Transportation to remove regulatory hurdles.

The company’s suburban approach certainly makes sense. It’s hard to imagine a full-blown drone delivery in a densely populated urban environment, but as they say, there’s no limit to the possibilities.

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