Hundreds of companies were featured at Y Combinator Winter 2022 Demo Day and I checked out almost all of their logos. Lots of hard ones, some jalopy and a handful are really good. Here is a list of the latest for your enjoyment and creativity.
I didn’t arrange them in any order – in fact, the order in which they appeared when I put the photos in the post was completely unexpected. Let’s go to!
circularA: With the exact size of the company name, you would think they went full circle, so to speak, but this spiral thing with a loop is the best option in my opinion. The company is reworking, if I remember correctly, the idea of more complex loops and connecting one end to the other. Not only will you hide a little more in this way, but also the color of cranberry (mulberry?) is also a good option. Wait… I just realized that he rotated the Life360 logo about 40 degrees. Well, nothing new under the sun, it seems, and, frankly, for the better. Certainly not the best start to the list, but I didn’t choose the order.
itchy: I like this particular configuration of letters in some sticker format, but in other places they are typed differently. But everywhere is the idea of slight confusion and unrest, which of course even the name suggests. Since they make a cream for irritated skin, this is a clear admission of the problem, and they refuse to dance around it with a medical or ambitious name. An unusual but potentially smart brand choice for a skincare company.
defender of reality: There were several fingerprint or biometric dial logos in this batch, but this is the best. It shows identity, imitation and defense at the same time, leaving concrete interpretation to the viewer. I have to hand it over to the artist to choose the right “quadrant” of the fingerprint to convey facial features without looking weird. In addition, it “walks” from left to right, which helps to keep track of it.
stable profit: This is a great logo. Uniform alignment of syllable contractions creates a coherent look, but this is not enough, which makes the descendants of G and many other tails natural. It is also a good font for logos of this size, where you can see the unusual shape of the curves on the letters. From afar, it just looks bouncy but a bit edgy, and after a few seconds you already have something very recognizable.
Plover parameter: Using an animal in a logo is always risky as it can be too cute or too detailed and draw a lot of attention. The plover does an excellent job with the bird, which is not only well drawn and recognizable by its legs as a sandpiper, but also builds the body of the pi and its negative without interference. Determines the location. I doubt this is the first P logo with a bird, but it’s a good one. Interestingly, they should have aligned the tail horizontally with the bottom of the P curve… This will make the bird very flat.
BBU: This soft, pleasant drop is associated with motherhood, childhood, nutrition and fluid at the same time; Quite an achievement. The shades I present are intended to represent skin to some extent, but you should always be careful with this as using one skin tone does not override others.
Vance: This one is simple, but it’s best to have a V-direction logo – in this case, the top and right sides, suggesting profit, and green for movement, money, and everything positive. The thick, ribbon-shaped V-slash also differs significantly from the thinner V in that it doesn’t look superfluous. However, I would choose a more geometric font. (And once you see the mint logo, you may never see it again. Sorry!)
ShineA: Overlays and gradients were commonplace in this batch, and Nimbus was my favorite. The cloud icon is incredibly common these days and has a meaning of its own, but the proportions of this particular stack and gradient, along with the thick line work, make it more substantial and cohesive. The font is good too, it shows the lines of the logo and makes it all soft and bloated. You know… like a cloud. But you already have it because it’s a cool logo!
cable: first of all, Love Format. And it was the right decision (if at all) to connect k and a (and what a!) and master the gaps. The jumping or swirling ribbons/chevrons are interesting and form a nice K shape, although it’s a little overworked. I wonder if this can be simplified or compressed to make it less confusing.
EnlightraThe short form :short is used here. I don’t like Type, but I think the logo does a lot when you know the company uses laser data. The peak comes straight from the spectrogram and the waves coming from it are like Wi-Fi, so that’s the frequency that transmits the data… it’s all wrapped in a nice little circle. This is clever, although it helps to understand what they are doing first.
underpayment: I don’t quite agree, but this is a logo that is immediately recognizable from afar after launching the application. In a way, it’s just a weird F… but the slope helps your brain see it differently. Sometimes when you have this two-letter synthesis option, you just have to commit and hope the simplicity pays off.
ForestA: I just love the proportions on this one. I’m not sure if this suggests a forest, but it’s a house and a cloud, which is redundant anyway. The position of the house and the door is slightly off-center, which, combined with the smallest circle, emphasizes the perspective while remaining completely flat. Details are important!
spinach: The color choices here are great, and these shapes stand out despite being an almost subdued hue to their siblings. The letter S is elegantly and creatively proposed, and in addition to the name, viewers are also reminded of leaves and fruits, products and parts (half a head of lettuce and two tangerines … see?). I can’t remember what this company does, but it might be intentional. (Actually, it has something to do with the remote conference, so… not sure.)
Yellow! Very nice people, right? You can read our more important coverage of this group of companies here.