May 25, 2022

Aument is carving a niche in online store marketing automation, having raised $1.5 million in pre-funding four months after its founding.

CEO Emilio Di Marco met with his co-founders Alan Halluni, Sasha Landsman and Mario Leone Rojas in Latin America while leading WeWork’s marketing activities. His experience in customer acquisition and retention has been a major inspiration for Aument.

He founded the company in November 2021 and launched a product in February that uses data science and automated marketing to help eCommerce stories currently sold through Shopify gain more customers and stay on track.

“Some companies can take advantage of the data they have,” Di Marco told gaming-updates magazine. “They can’t afford to hire data talent or growth marketers to turn their data into contextual communication.”

Miami-based Aument is building a library of tasks by taking e-commerce best practices and automating them for small businesses to send personalized and personalized marketing messages and convert visitors into customers. Di Marco calls this “ecommerce marketing management as a service,” which is actually very verbose.


image credit: aument

Here’s how it works: after users have installed the app, they’ll see a screen with an action library. After clicking on an action, the user sees a series of goals, such as the target audience and communication channels, and these actions are combined and Aument starts working. There is an attribution model behind each action, so users can see how much revenue is returned to the business and the effectiveness of the action.

We have followed other companies that have followed the same path, most recently Disco and Varos, who are developing tools to reduce customer acquisition costs. Costs vary by industry, while the Harvard Business Review reports that the cost of acquiring a new customer can be, on average, 5 to 25 times higher than retaining one.

Others point out that it’s hard to quantify in e-commerce — which is what Varosh is working on in particular — but small businesses can pay around $20 per new customer, compared to around $160 for Amazon.

At the same time, HBR also noted that a 5% increase in customer retention could lead to a 25% increase in profits. This certainly means a lot to the more than 8 million online stores that Di Marco says operate and sell through worldwide marketplaces, including Shopify, WooCommerce and Magento. According to eMarketer, their combined revenue was $5 trillion this year and will increase to $7 trillion by 2025.

Di Marco says Aument is notable for its ability to shorten the time between first and second purchases, as well as activate customers who are in danger of not returning. He believes that the “secret sauce” of the company is that customers should do the work necessary to increase sales and retain customers, and not part of the delivery.

“Traditional players are expanding the service in more automated ways, like Clavio or Twilio, which are our direct competitors,” he said. “They are great at steering. When we analyze these products, we see that we see a lot of “Photoshop” but not “Canva”, so we are trying to make Canva in this industry.”

Aument currently has a predominantly tech team and is looking to develop and hire additional talent for its core business, which will benefit from the new pre-funding. It was produced by Expa and The Rising Tide Network. Other investors include Hive Hatch, Matterscale Ventures, H20, Nutopia, Latitude and a host of individual investors such as Riverwood Capital co-founder and managing partner Francisco Alvarez-Demalde.

The company is at pre-earnings level and started with 20 active stores and 40 waiting lists. Di Marco says it’s still in beta, but there are already customers willing to pay to use the service, and he’ll be working on building it in the coming weeks.

Then in Q1 and Q2, Aument will come down with additional users to test the product and define a strategy for expanding the library of features, products, and commercial integrations with Shopify, adding new ones such as WooCommerce, third-party payment and subscription apps. ,

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