May 25, 2022

Hello readers and welcome back week reviewI

Last week I spoke about the future and the future of this newsletter. Its disadvantage is that over the next few weeks I will devote my time to writing week review Newsletter as I am posting a new newsletter to gaming-updates called chain reaction Fully focused on crypto, web3 and the metaverse – with all their absurdity and intrigue.

An additional exciting element is that this weekly newsletter has a weekly podcast attached to it, which I will share more details about soon.

I am sending now week review Several million subscribers (and you’ll all continue to get them when I pass the baton to my colleague Greg Kumperak who takes over). He said: chain reaction Starts from scratch, so it makes sense to pre-subscribe to the newsletter so that it arrives in your inbox on the first day. You can do it on gaming-updates Newspaper page. Please!

Now that my creep is over, I have a few more weeks to go, so let’s go through this week’s update. Remember “Magic Jump”? I tried out their unreleased new headset and chatted with the company’s CEO about how far the startup had come. So let’s talk about it.


big deal

I spent about an hour this week playing with an unreleased next-generation Magic Leap headset, discussing the augmented reality company’s wild ride with Magic Leap CEO Peggy Johnson and other members of his executive team. Ultimately, Magic Leap is on track to create a very compelling device, but despite that, the broader industry has been so stagnant for nearly five years that the company has unveiled its first device with augmented reality capability. away.

Few startups have faced such public corporate humiliation in recent years as augmented reality goggle maker Magic Leap. This saga set the stage for an industry promoted as the inevitable successor to mobile phones.

The Florida-based startup has raised billions in venture capital investments promising to bring consumers a new technological future with a much bigger impact than the launch of the iPhone. When, after years of delays, secrecy, and hype, the company finally released its first product, tech watchers objected to the tool, which fell short of many of the claims made by eccentric startup founder Ronnie Abovitz and instead took years. Microsoft HoloLens was introduced a few years ago. Oculus founder Palmer Luckey called the device a “tragic hope” and that sales of the device fell through – The Information reported that the company had sold just 6,000 devices in the six months since its long-awaited launch.

I[Magic Leap’s previous marketing strategies] were incredible because they focused too much on the company and industry and weren’t good at setting realistic expectations,” Daniel Diaz, director of marketing for Magic Leap, told us.

The pretentious launch follows a devastating financial collapse for a fast-paying company that was forced to lay off half of the company’s employees in April 2020 and reportedly begged for bridge funding at a huge discount to continue. Avoid turning off. After the move, Abovitz resigned from her position, and former Microsoft chief executive Peggy Johnson was brought in to replace the company and abandon its short-term consumer ambitions in favor of a less attractive corporate rollout.

“When I arrived, I needed to focus and rebuild my confidence,” Johnson told me.

After 18 months of work in the midst of an endless global pandemic, Johnson invited me to show what the company is working on: the new Magic Leap 2 headset.

I spent about 20 minutes with the new headset, which includes goggles that are significantly lighter on the face (248 grams vs. 316 grams of the ML1), a remote input device (with the new optical tracking system), and significantly heavier on the face. belt. A computer package containing the device’s brain. A key feature of the device is the expanded field of view, which is now almost twice the field of view in glasses where digital content can be displayed. It’s an impressive feat that makes the headset a marked improvement over its predecessor.

The device is still in development and it is clear that they have tried out some of the new software features that are expected to be finalized when the device is released this summer. Overall, I was impressed with what seemed to me to be the best augmented reality device to hit the market soon. But while it offers some important advantages over competing devices like the HoloLens 2, it’s still clear that while it was their first iteration, it still didn’t quite live up to Magic Leap executives’ expectations. Product category.

I’ve spent a lot of time covering the AR/VR market, and over the years I’ve written a dozen stories about Magic Leap, as well as probably a thousand other articles about the AR/VR industry in general. What is clear to me is that the AR industry has stood out in public for years. The development of mobile augmented reality on smartphones turned out to be a more or less complete failure, costing dozens of startups. The future for commercial use doesn’t look too rosy to me either, with so few hardware players using so few headsets that there isn’t much software development left compared to 2018 or 2019.

“The space we’re looking for… it’s really just us and Microsoft,” Johnson admits.

As Microsoft struggles with its multi-billion dollar military contract and reports that it may even lose interest in launching a new version of HoloLens, it’s clear that Magic Leap is in a lonely position. As for the consumer market, there is cause for optimism as both Facebook and Apple are targeting a consumer version of the mixed reality device. But as Apple gets closer to the consumer headset rumors, Magic Leap CTO Julie Larson-Green is skeptical about what they could potentially release.

“We’ll see what they do,” Larson-Greene tells me. “I still don’t understand what consumer scenarios take you out of the game, what is small and limited space… what are these scenarios? Of course, these are not notification points for me, I no longer need those things that distract me. But I’m glad to know what Apple thinks.”


Adam Mosseri in gaming-updates Disrupt

other things

Here are a few stories from this week that I think you should take a look at:

Russia says it will block Instagram
It has been a busy week for companies that have taken advantage of the wave of private market sanctions against Russia. While several major tech platforms have been trying to end the presence of Russian state media on their platforms, Russia has focused specifically on shutting down Meta Facebook, announcing this week that they plan to use Instagram in the country. Access is also available.

Biden Issues Decree on Cryptocurrency
Biden’s long-awaited decree on cryptocurrencies went into effect this week, and the crypto industry breathed a sigh of relief. EO urged government agencies at large to start looking into the implications of cryptocurrencies and how the government should strike a balance between protecting investors and ensuring that the United States remains the center of cryptocurrency innovation.

Everything Apple has announced this week
Apple has unveiled several products this week, including a much faster new desktop Mac and an improved iPhone SE. In addition, Apple made many low-key statements at the “peak performance” event.


Golden indispensable token under a magnifying glass with a diagram of a computer network.

image credit: mustafakalki (Opens in a new window) / Getty Images

added

Some of my favorite articles from our gaming-updates+ subscription service this week:

Are we entering an NFT recession?
“The health of the NFT market is an exciting data project in and of itself. Historical price volatility for crypto-tokens and other blockchain-based assets is high, meaning you can be fooled into announcing a trend early on, only for the markets to turn around and make you look stupid. In the crypto world, it is wise to never say no. And yet, we are pleased to reveal several data points that indicate that the NFT market is slowing on several axes, at least indicating that growth in the hot zone has stalled…”

How to calculate TAM. from your startup
“…when you provide your market size to investors, they are looking for information about TAM, SAM and SOM. These data points hold the secret of numbers that may seem huge and unattainable, but if you systematically look at the size of the market, you will realize that it is actually not that difficult…I

6 technologists explain how no code changes software development
“… Mass adoption is lagging behind: many organizations prefer to build from scratch, and ready-made integrated solutions are nowhere to be found. For a deeper look at space technology, we decided to talk to some of the technologists who are ushering in a no-code/low-code revolution…”


Thanks for reading!

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