May 28, 2022

i have to acceptThe iPad Air seemed a little confusing to me at first. With each departure from Apple’s iPad lineup, they fill their larger price zone, leaving less room for competitors. But they complicate the composition.

For the consumer looking to buy the right device, this year’s iPad is a little confusing. If you want cheaper, buy a regular iPad. This is what you buy for your children. The iPad Pro is a simple option for advanced users. Someone who is in the office or a creative person or someone who uses it as a laptop replacement.

Now powered by the Apple M1 chip, iPad Air is more powerful than ever. Nearly iPad Pro performance in all but the most intensive applications. Benchmarking shows it’s the most powerful display option for those in the middle of the line, around $200 less than the iPad Pro. So you won’t get $200 less? You don’t get smooth, 120Hz compatible ProMotion adaptive technology across the entire screen. You won’t get the best set of iPad Pro cameras.

You also get about half the storage space. This is probably the iPad Air’s biggest Achilles heel when it comes to including it in the lineup. Given the reasonable price difference for the next iPad, it’s easy to see why it only has 64GB of storage in its base configuration. But beyond the basics, it quickly becomes hard to see why you wouldn’t upgrade to an iPad Pro.

Let’s break this down a little more, but first let’s look at the new stuff and how it works.

First, you get the M1, Apple’s first generation “internal” silicon. These are tears. Basically, you’re looking at the same performance as the iPad Pro line that received the M1 last year. and speed bump about 60% About the latest iPad AirThe iScore M1 also rivals the MacBook Air, which isn’t surprising, although it’s nice to see there’s no significant throttling here on a mid-range iPad.

The front camera has also been upgraded to 12MP – and it’s definitely better than the previous Air. FaceTime gets that nice centerpiece improvement we saw on the iPad Pro last year. Like I’m mine. I said die review This is a huge quality-of-life improvement for those who video chat a lot, as the Auto-Crop and Track feature minimizes awkward placement on the left side of the camera when iPad Air is in landscape mode. Corners usually look more natural and less awkward. The color and contrast of video call quality have also been improved.

All of this makes the iPad Air one of the best and most versatile FaceTime devices Apple currently has on the market.

I think the color also deserves an honorable mention this year. I tested the blue model and it is one of the best and nicest blue finishes they have. Bright and shiny, it is made very beautifully. I was a little skeptical about the colors when I looked at Keynote, but personally it’s really cool.

Touch ID still works as fast as before, and with the option to register two fingers at startup, it should be very easy for a new user to unlock the iPad in portrait or landscape mode without any complicated exercises. It can’t match Face ID for convenience and simplicity, but turning on the power button isn’t a big deal for most users.

The transition to USB-C in Apple’s non-iPhone lineup of portable devices is also rolling out to the iPad Air this year. As USB-C spreads across the wider industry, it’s easier than ever to charge your iPad where you need it. I tested Desktop Sync and Transfer and found it to be much faster than on a Lightning-enabled device. But I suspect that the number of casual consumers doing this is decreasing every day. On the contrary, it is much more important for institutional customers, who can regularly erase and restore docked iPads for maintenance and deployment using MDM solutions. These customers are probably very happy that the iPad is getting a faster and more versatile port.

This last point raises the question of positioning the iPad Air: who is the buyer who is going to buy an $800 iPad Air instead of an iPad Pro?

“The iPad Air has found a good market with higher education and enterprise parts where frontline workers and highly mobile workers require a functional tablet,” said B Byrin, CEO and chief analyst at Creative Strategies for Air.

“The new iPad Air, along with the M1, has the potential to attract even more business buyers with its superior performance and excellent battery life.”

Now I think it’s also important to note that $200 is $200. This is not a small amount. And if, as Ben points out, many customers buy this device for large-scale deployment, that money adds up quickly.

And if the individual buyer is on a budget and can’t live with the $100 price tag of the Pro, that plus the keyboard will give you 90% of what the Pro has to offer. If you’ve never participated in a campaign, you probably won’t miss it. However, if you do, it’s a big loss. Testing it with an iPad Pro shows that the Prop offers a distinct usability advantage, especially for longer browsing, gaming or drawing sessions. There’s a reason a more expensive display is more expensive and harder to maintain. It’s just better. However, color reproduction and other aspects of the Apple Liquid Retina display really come into their own.

Because the iPad Air and the 11-inch iPad Pro are very close in price and features, and the iPad Mini follows it in price. In this $400+ range, the line starts to get a little crowded. However, the price is comparable to the iPad Air for being extremely functional, reliable, and enjoyable to use. Again, if you’ve never had the opportunity to use an advertising screen, especially a screen larger than 10 inches, you may not notice the difference here.

One of the reasons the iPad lineup feels a bit crowded right now is because we haven’t seen what Apple’s 2022 iPad Pro models look like yet. It’s entirely possible that we’ll see new models in Q3 that add improvements and perhaps slightly widen the price gap between the smaller iPad Pro and iPad Air.

This can be judged by the appearance of the iPad mini last year. Of course, you won’t find a Magic Keyboard, but if you mainly read books, watch videos, or use it as a mobile device for media consumption, the Mini is a great option. Because it’s not the cheapest iPad, the Mini is in an interesting range that makes it more expensive and therefore more capable – with no real competition from cheaper iPads. However, the iPad Air competes simultaneously with the Pro above and the Mini below.

And this year, like every year, we return to the fact that Apple’s line of tablets is really the only thing worth buying on the market. Whether you’re a fan of Android phones or you love experimenting with other platforms, there’s no other alternative to a tablet in the world. It offers something of the power, convenience, and reliability of an iPad.

That makes the Air an interesting focal point that, despite being similar in price, could end up being one of Apple’s bestsellers, unlike the entry-level 9th-gen iPad that still plays at high volumes. However, the 11-inch iPad Pro is close enough in price to appeal to the less budget conscious given its storage capacity and superior performance.

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