May 26, 2022

According to the latest analysis of the iOS and Android app ecosystem released this week, the global app market has yet to reach its peak. According to a report from data.ai (formerly known as App Annie), app downloads across iOS and Google Play reached 37 billion worldwide in the first quarter of 2022, up 11% from last year. India, the United States, and Brazil were the largest app download markets this quarter, with Mexico, Turkey, and Brazil reporting quarterly growth, according to the company.

Consumer spending on apps also rose in the first quarter. The first quarter of the year was once again the biggest for consumer spending, hitting $33 billion. iOS apps continue to drive the growth of the app ecosystem in this area, accounting for 65% of the quarter’s total consumer spending of $33 billion, up 42% over the past 2 years. According to data.ai, the figure of 65% also corresponds to the last five quarters.

image credit: data.ai

The most popular spending categories include games, entertainment, and photo and video applications. In addition, the percentage of consumer spending associated with iOS apps was even higher when games were removed from the equation. Of non-gaming apps, iOS apps accounted for 73% of consumer spending on the Google Play app, driven in large part by the popularity of in-app purchases for video streaming, dating apps, and live streaming apps.

The company noted that there were several smaller categories this quarter that led to a sharp increase in consumer spending, including iOS medical apps (up 23%) and health and fitness apps (up 20%). On Android, growing categories include personalization, food and drink, and car and vehicle apps.

A major milestone this quarter was Disney+, which, along with 34 other mobile companies, reached $2 billion in global lifetime consumer spending.

image credit: data.ai

In fact, the report didn’t shed much new light on the state of the app industry other than its continued growth. Just as iOS continues to drive consumer spending, the majority of new app installs are tied to Google Play, as it has been for years. Android users accounted for a staggering 28.5 billion of the quarter’s 37 billion new app downloads, up 16% year-over-year thanks to Android’s success in emerging markets. The most downloaded applications were games, tools and social applications.

While the tops of the charts have remained relatively constant in terms of downloads, apps like TikTok, Instagram, Facebook, and Instagram have dominated, with some notable changes. Snapchat jumped from 7th to 5th in terms of new app installs worldwide in the first quarter following the recent launch of AR Shopping. Meanwhile, Singapore-based retailer Shopee dropped from 10th to 7th place in terms of downloads after reporting $5.1 billion in GAAP revenue in 2021.

image credit: data.ai

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