Berlin-based health and wellness firm Andel has raised $15 million in Series B funding led by Waverly Capital and True Ventures to further develop its proprietary technology. The company’s app creates soundscapes designed to help people relax, focus and sleep better. The technology uses information about the user’s movement, time of day, weather, location and other factors to use AI to create personalized sounds that adapt to changes in real time.
Founded in 2018, Andel has over 1 million monthly active users and over 1.5 million listening hours per month. The company claims that individual soundscapes increase focus by 7x and reduce stress by 3.6x with regular use. The app is available on iOS, Android, Apple Watch, Amazon Alexa and Apple TV. Since its launch, the company has collaborated with a number of soundtrack artists including Grimes, James Blake, Alan Watts, Miguel and more.
“Endel is first and foremost a technology designed to help you focus, relax and fall asleep.” Oleg Stavitsky, co-founder and CEO of Andel, spoke about this in an interview with gaming-updates. “The reason I’m focusing on technology is because we’ve created this proprietary, scientifically validated technology that generates personalized, adaptive, real-time audio in situ.”
Stavitsky says Endel’s approach is based on several scientific fields, including research on circadian rhythms, which augment sounds with specific aspects of users, such as their location, gender, age, and more. The application has several modes designed to help users with everyday tasks. The Relax mode calms your mind, creating a feeling of comfort and security. Focus mode boosts your productivity by allowing you to focus for longer periods of time. Sleep Mode puts you into deep sleep with quiet sounds, while Recovery Mode is designed to reduce anxiety. Study mode improves concentration and keeps you calm while you work. Finally, Motion mode improves performance when walking, hiking, and running.
Stavitsky says the new funding will be used to further develop the company’s own technology and further reduce the time it takes to build the soundscape. He said that it used to take the company months to design and create a soundscape, but now it takes Andel’s sound engineers about a week. Stavitsky says his team is aiming to cut this process down to days and eventually hours. The company also plans to continue creating content with artists and collaborating with world-renowned scientists.
Andel recently did a customer research project and found that his app has three main audiences. The first are young professionals who need to enter a state of concentration to perform a range of tasks, whether it’s a presentation or sending a bunch of emails. Others are college students, which Stavitsky says is interesting because Endel didn’t target that audience intentionally. The third big group are frontline workers such as nurses and doctors who return home after long shifts and use Andel to fall asleep faster.
In addition to a 30 percent increase in usage during the pandemic, the company has also seen a change in user behavior. Before the pandemic, sleep was Andel’s most popular use case, but during the pandemic, Focus overtook sleep. Stavitsky says the company found that people were using Andel to work and study from home when they had trouble concentrating.
Looking ahead, Stavitsky sees that Endel is moving beyond its current offerings and becoming more personalized to users through an always-on model.
“I’m sure that in three to five years Andel will be the platform for functional sound. Right now, people go into the app, look through the list of sounds, pick one, and decide what to listen to next. This is a very old-fashioned consumption model. I think we want a user who opens Andel and just sees the big play button and you hit the play button and then it automatically sees how many appointments you had today, what’s your heart rate, the weather, what’s up, and then actively switches between sounds. . So it will be an always-on smart soundscape that everyone will follow.”
Andel’s Series B funding follows a $5 million Series A investment announced in 2020. So far, Andel has raised a total of $22.1 million in funding.