Meet Amy, a startup working on a new productivity app for both individuals and teams. The company is unveiling its app this week, and users can sign up for a waiting list. Amy is a well-designed calendar app that helps you get things done and keep track of your team.
Amy was founded by Dennis Muller, formerly a product manager at Challenger N26 bank. Creandum, as well as Tiny.VC and several angels, supported the company early on so that it could work on its product without any pressure.
And what I saw during the demo with Mueller was a great app that could easily attract a loyal user base. There are a few small touches that make it more convenient for many businesses than the default option, which is Google Calendar.
When you open Emmy, it looks like a calendar, there is no doubt about that. You can view the current week with all your events, click on an event for details, and jump from one week to the next.
But Amy is pretty stubborn when it comes to her feature set and tasks in particular. You can open your to-do list in the column next to the calendar and view it as follows. But you can also drag them from the sidebar to the main calendar view to set the date and time for your tasks.
“If you want to achieve something, the easiest way to put it on your calendar is to set aside time for it,” Muller told me. And it’s true that many people already use their calendars as a to-do list of sorts. The fact that tasks can be in the sidebar or week view gives you more flexibility than just adding tasks directly to your calendar.
In the left column you will also see a list of avatars. If you use Slack a lot, it looks like the icon on the left to switch from one workplace to another.
In Amy’s case, these icons represent other members of your team. Just like messengers, you can see if they are currently available or busy depending on your calendar. And if you hover over their avatar, you can change their calendar. For example, this is a good way to find out when is the best time to make an appointment.
Each person also gets their own profile. On this separate page, you can see what someone is doing right now, get a reminder of their birthday, add some notes, and see when you were last together. You can also set recurring reminders. This is a lightweight feature that allows you to keep in touch with people on a regular basis.
You will also receive some information from third party services. For example, you can see the currently playing song from that person’s Spotify account. You can also open their Twitter profile.
“These calendar apps that are really focused on one person are good. But if you look at other products that are doing well these days, and if you want to create some kind of network effect, we realized that we had to create some kind of profile,” Muller said. To me.
The immediate benefit of adding a social component to your calendar is that it will be easier for you to keep up with the activities of the company. Amy has a house view with an activity feed. On this screen, you can see when someone creates an event.
It is full of information and can be especially useful for companies with a transparent culture. “The home stage can become the modern intranet,” Muller said.
In this home view, you can also see a list of all your events and tasks. You can check things in this scene.
Finally, Amy has many of the powerful features you would expect from a modern productivity tool. With just one hotkey, you can open the context menu, create an event, switch to another view, and more.
If you want to share your availability with someone else, you can select specific locations on your calendar and share the link with the other person—no calendar required. When an event is accompanied by a video call, you can join the call using a hotkey.
Amy currently works with Google Accounts on macOS and Windows. There is also an iPhone app and the company is also working on an Android app. On mobile, Amy tries to find the most important buttons and gestures at the bottom of the screen so you don’t have to move your hand to reach the button in the corner.
We are currently experiencing a calendar renaissance. Several startups are trying to find the right formula to recreate the Notion-era calendar app. Amy competes with Ryze, Kron, Hero, Fantastic, and more.
This could be a huge market. So it’s nice to see so much innovation in space. “For us, a calendar is a canvas,” Muller told me. “We’re pretty good at our job if you log in and never open Google Calendar again.”