May 26, 2022

Amazon is rolling out a new Alexa feature that will notify you when an item on your wishlist or shopping cart is about to go on sale, the company said on Thursday. Alexa will now notify users 24 hours before a deal goes into effect and then order it on your behalf if you request it. This feature also works with items marked on the platform as Saved for Later. The new feature is now available to Amazon Prime customers in the US for all new generation Echo smart speakers.

You can enable this feature in the Alexa app by going to the “Shopping on Amazon” section in your notifications settings and selecting “Shopping Recommendations”.

When this feature is enabled, your Amazon Echo ring will turn yellow when the item goes on sale. You can ask Alexa to remind you when a deal is going live. You can also say “Alexa buy this for me” if you want to buy it. Alexa will then use the default payment and shipping address in your Amazon account to process your purchase. Amazon says you won’t be charged until your order is completed. Once you have placed an order, you will receive a notification through the Amazon app with a confirmation email with order details.

Amazon says the new feature is designed to make everyday tasks easier and will complement Alexa’s exciting shopping tools, such as a reorder notification feature that alerts you when you’re on Amazon out of need.

“Our vision is to make every aspect of your shopping experience easier and more convenient, helping you save money and save time,” the company said in a blog post about the announcement. “We are excited to continue to innovate in this area and offer customers an even more intuitive way to shop with Alexa.”

The launch of the new feature comes at a time when reports say consumers are not switching to voice shopping as expected. While consumers have been happy to bring smart speakers into their homes, they continue to use them more for simple commands like playing music or getting information rather than shopping. But it doesn’t look like Amazon is ready to try and make voice shopping more mainstream with the launch of this new feature, although it still hints at more in the future.

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