May 28, 2022

every entrepreneur knows Relationships are the key to success. It’s important to build relationships with advisors who can help you when things go wrong, with trusted investors who can fund your growth, and with experts in your field who can act as advisors.

But there are many other relationships that cannot be called important. Developing relationships with some often underused groups was a key success factor for my latest $2 million startup.

Here are four groups of people I recommend spending more time with, starting today.

Director of Bootcamp and Head of IT

Hiring engineers early in the life of your startup can be tricky. You need quality help, but you usually don’t have a quality budget. My secret to using the best entry-level talent is getting to know the people who are educating the next generation.

Entrepreneurs know they have to keep an eye on their competitors, but I believe in building relationships with my competitors.

Of course, if you have a degree in computer science, this is the first step to getting started with your graduates. But even if you don’t, you’re probably surrounded by local universities or community colleges that have strong computer science programs. Big cities also have boot camps that produce engineers with solid design experience.

By learning about the leaders of these organizations, whether they are department heads, directors of career services, or even outstanding faculty and professors, you can get great benefits such as invitations to job fairs, insider information, and exposure to rising stars, which can be ideal. Matches. for your business.

dissatisfied customer

You are probably already looking for feedback from your customers. It can be tempting to focus on customers who are generally satisfied and come up with additional ideas to improve the product. But if you want the most effective and valuable feedback, spend most of your time talking to customers who really need your offer but aren’t happy with your product.

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