May 26, 2022

gaming-updates experts continue to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are some related articles we have published over the past few weeks:

growth marketing

(gaming-updates+) Click on your community and k-factor to drive viral growth: John Biggs interviews you to learn how to drive viral growth:

  • Mariusz Gsiewski, Head of Mobile Games in Central and Eastern Europe, Google
  • Andrey Yakovlev, founder of Solidaria
  • Sam Zivot, Marketing Manager, StickerU
  • John Wojnowski, CEO of
  • Zhen Wang, CEO of Optimity

This article discusses, among other things, the k-factor formula, which helps measure virulence.

  • K=I*C

  • i = average number of invitations sent by each client

  • c = average conversion % of each invitation sent

When it comes to growth marketing, “so much CRO is psychological”: growth work was recommended as part of our research on growth marketing.

I spoke with founder Mulenga Egli about how his team evaluates common marketing mistakes related to new customers and conversion optimization metrics. Also in our interview about how they work with clients, Egli explained what advice they would give to a client with a $25,000 budget:

Let’s say it’s an early-stage SaaS subscription business. If time permits, it would be ideal to invest in avoiding SEO and highly secure content to generate inbound traffic backed up by continuous development experiments and CRO.

software advice

For founders looking to launch an app, “non-technical knowledge knows no bounds”: I spoke with Business Development Director Wojciech Borkowski and Software Development Store CTO Peter Tuzinski about project pricing, their customer acquisition process, and how they interact with clients. about how they work together. Those with no previous technical experience.

It is important to have a proven product verification process. Our clients often pay a lot of attention to the hardware side, which requires us to work harder on the software/firmware side of the project to make sure everything runs smoothly.

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